Privacy Policy
Overview
Welcome to the official website or mobile application (the Sites) of Betsy Henderson for Mayor.
This Privacy Policy outlines our practices for collection, use, and disclosure of your information that you
provide to us when you use our Site and other Betsy Henderson for Mayor mobile applications that
display this policy (the Sites). By using these Sites, you agree that your use of the Sites is governed by
this Privacy Policy and our Terms of Service. From time to time, we may update this Privacy Policy. We
encourage you to periodically check this Site for updates. We will alert you to changes that have been
made by indicating on the Policy the date it was last updated. Your continued use of the Site affirms your
agreement to any changes we make to this Privacy Policy.
Please note the distinction between our privacy practices in connection with your visit to the Site, and
our Terms of Service.
Information Collected and how it is Collected
Voluntary Information: We may collect personal information that you voluntarily provide to us
including your name, e-mail address, postal address, phone number, mobile number, and geographic
location. You may provide this information when you request information, register, make a purchase,
send us an email, sign up to receive email or text messages updates, connect through a social feed, fill out
a form or for other purposes. We may also collect demographic information such as gender, date of birth,
occupation, employer name and zip code. When this information is linked to personally identifiable
information, it will be treated as voluntary personal information. In limited circumstances, we may collect
payment information such as credit card number where needed to complete a requested service or
transaction. Voluntary personal information does not include aggregate data (data about a group or
category of users that has been stripped of identifiable information about individual users) that we may
collect about the use of the Sites. This policy does not restrict our collection and use of such aggregate
information.
By requesting information to your mobile phone, we may obtain the following information from you in
connection with our SMS service: your cell phone number, your carrier’s name, and the date, time and
content of your messages, as well as other information that you provide. We will use such information in
accordance with this Privacy Policy.
Automatically Generated Information: We may also collect non-personally identifiable information
that is generated automatically while you are visiting the Site or elsewhere on the Internet when our
advertisements are served, also known as log files. This data includes, but is not limited to, information
such as IP address, web pages visited before and after visiting the Site, date and time, domain type, type
of mobile device you use, your device’s unique ID, web pages you view and links you click on within the
Site and interactions with our advertisements delivered by us or advertisements delivered by a third party
advertising technology vendor. This type of information may be collected using different types of
technologies, such as cookies and pixels. An IP address, for example, is a unique identifier that certain
electronic devices use to identify and communicate with each other on the Internet. When you visit our
Site, we may view the IP address of the device you use to connect to the Internet. We use this information
to determine the general physical location of the device and understand from what regions of the world
our Site visitors come. We also may use your non-personally identifiable information to enhance our Site.
All Site users remain anonymous unless they choose to give us their personal information. You may elect
not to allow us to collect and use this non-personally identifiable data as part of our Service by following
the Opt Out procedures described below.
Cookies and Other Technologies
Overview: We may use cookies and other technologies to obtain certain types of information when your
web browser accesses the Site or visit a web site in our network. “Cookies” are small pieces of
information that are stored by your browser at the request of a website. Cookies help us improve your
experience on our Sites, however, if you wish to block, erase or be warned of the use of cookies, please
refer to the paragraph below entitled Disabling Cookies or to your browser manufacturer. When you view
a video on our Sites, a third party may also set a “flash cookie” on your computer. Since removing and
rejecting browser cookies may not also remove or reject flash cookies, you will also need to
visit: www.adobe.com/products/flashplayer/security in order to delete or disable flash cookies. Rejecting
or removing browser or flash cookies may affect certain features of our Sites.
This website uses third party vendors such as Google to help analyze how users use the site. For example,
Google Analytics uses cookies to collect standard Internet log information and visitor behavior
information in an anonymous form. The information generated by the cookie about your use of the
website (including IP address) is transmitted to Google. This information is then used to evaluate visitors’
use of the website and to compile statistical reports on website activity for the Betsy Henderson for Mayor
Google Analytics collects information anonymously. Google will not associate your IP address with any
other data held by Google. Neither Betsy Henderson for Mayor nor Google will link, or seek to link,
an IP address with the identity of a computer user. We will not associate any data gathered from this site
with any Personally Identifiable Information from any source, unless you explicitly submit that
information via a fill-in form on our website. It reports website trends without identifying individual
visitors. You can opt out of Google Analytics without affecting how you visit our site – for more
information on opting out of being tracked by Google Analytics across all websites you use, visit this
Google page.
We may use other companies to set cookies on our Site and advertisements and gather cookie information
for us. In some cases, we may also use another company to operate web servers or process credit card
purchases for our Site. The Site may use cookies and other technology to speed navigation and keep track
of items and to gather anonymous traffic data that we may use to enhance the Sites, our Services,
marketing, and other internal purposes. This Policy does not apply to, and Betsy Henderson for Mayor is not responsible for, cookies used by the third parties. If you select “remember me” on your
computer when logging on to the Site, Betsy Henderson for Mayor will set a persistent cookie to
store your username and password so that you do not have to enter it more than once. It also allows us to
send confirmations, receipts, updates, alerts and support and administrative messages and otherwise
facilitate your use of and our administration and operation of the Site. The persistent cookie also enables
Betsy Henderson for Mayor to track and target the interests of users to enhance the experience on the
Site. The persistent cookie is removed when you uncheck the “remember me” check box.
Disabling Cookies: The “Help” portion of the toolbar on most browsers will tell you how to prevent your
browser from accepting cookies, how to have the browser notify you when you receive cookies, and how
to disable cookies altogether. Note that if you reject or block cookies, it may affect your ability to enjoy
the full functionality and experience of our Site.
Web Beacons: Pages of our Site [and our e-mails] may contain small electronic files known as web
beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit Betsy Henderson for Mayor, for example, to count users who have visited those pages or [opened an e-mail] and for other
related web site statistics (for example, recording the popularity of certain web site content and verifying
system and server integrity).
Information Use and Sharing
Use of Personal Information: Data obtained through the text messaging program will not be shared
with any third parties unless required by law. If we receive your personal information, we will only
use it for the purposes described where it is collected or otherwise described in this Privacy Policy. We
may share this information outside of Betsy Henderson for Mayor if (1) you authorize us to do so;
(2) it is necessary to allow our service providers or agents to provide products or services for us, (3) it is
necessary in order to provide our products or services to you (and contacting you when necessary), (4)
subject to applicable contractual or legal restrictions, it is disclosed to entities that perform marketing
services on our behalf or to other entities with whom we have joint marketing agreements, (5) subject to
applicable contractual or legal restrictions, it is necessary in connection with a sale of all or substantially
all of the assets of Betsy Henderson for Mayor, (6) it is necessary in connection with other business
purposes including, without limitation, responding to your inquiries or requests for information or
services, customer care, service quality, business management and operation, risk assessment, security,
fraud and crime prevention/detection, monitoring, research and analysis, marketing, customer purchasing
preferences and trends, dispute resolution, credit checking and debt collection, (7) it is necessary to
disclose in order to protect or defend our rights or property or those of our users, (8) it is necessary to
disclose in order to protect the personal safety of our users or the public, (9) it is necessary for us to
provide it to our attorneys, accountants, regulators, auditors or other advisors, or (10) otherwise as we are
required or permitted by law or required to comply with legal process served upon us, our agents,
representatives or our affiliates. We may also aggregate your personal information with the information of
others and may disclose such information in aggregate form for marketing and promotional purposes in a
way that would not identify you individually.
Use of Non-Personally Identifiable Information: Betsy Henderson for Mayor or our service
providers or agents that provide services for us may use non-personally identifiable information as part of
the Services to better tailor advertisements and other content in an effort to create a more relevant
experience for each person that visits the Site or elsewhere on the Internet. This non-personally
identifiable information may also be used to predict responses to advertisements, to help determine which
ads perform best and which content is most appropriate for different individuals, to measure and optimize
the effectiveness of advertisements, and to provide aggregate reporting to our service providers or agents
and for our and their internal purposes. Nothing herein restricts the sharing of aggregated, non-personally
identifiable information with third parties.
We use various web site analytics tools and technologies regarding activities on our Site that require
storage of web session data. The overall aim of these tools is to aid in making our Site easy to use, to
proactively identify and correct error conditions and to provide more relevant advertising and content to
you. These tools and technologies are also used to assist Site visitors who report problems in the use of
our Site. Stored web session data is used in accordance with this Privacy Policy.
Third Party Use of Cookies: We use cookies to compile aggregate non-personally identifiable data
about Site traffic and Site interaction so that we can offer better Site experiences and tools in the future.
We may also share non-personally identifiable information with companies such as agencies, ad
networks, or exchanges to enable them to analyze user behaviors or to customize the ads that you
encounter.
Contests and Other Promotions: On our Site, you may wish to participate in contests and other
promotions that we may offer from time to time. Through these promotions, you may choose to
participate in activities such as sharing information found on our Site with others and sending e-mail
invitations. In connection with any contests and other promotions that we may offer from time to time via
our Site, we use the information you provide to administer the contests and other promotions. Subject to
applicable contractual or legal restrictions, we also may use the information to communicate with you, or
the other people you select, about our products and services or our service providers or agents partners
may use such information to communicate with you about the contests and other promotions or their
products and services. If you choose to participate in these promotions, and are eligible to do so, we may
ask you for information such as your name, e-mail address, date of birth and telephone number.
Third Party Features
Third Party Links: For your convenience, we may include or offer third party offers, products or
services on our Site. Third party vendors may use cookies or other technologies to serve ads on other web
sites based on your visit to this Site and other web sites on the Internet. We cannot be responsible for the
privacy practices of any web sites or pages not under our control and we do not endorse any of these web
sites or pages, the services or products described or offered on such sites or pages, or any of the content
contained on those sites or pages. Nonetheless, we seek to protect the integrity of our Site and welcome
any feedback about these web sites. You should familiarize yourself with the privacy policies of these
third parties before disclosing information to the third parties directly.
Social Media Platforms and Websites: Any information, communications, or material of any type or
nature that you submit to our Site (including, but not limited to any of our pages contained on a social
media platform or web site such as Facebook or Twitter) by e-mail, posting, messaging, uploading,
downloading, or otherwise (collectively, a “Submission”), is done at your own risk and without any
expectation of privacy. We cannot control the actions of other users of any social media platform or web
site and we are therefore not responsible for any content or Submissions contained on such sites and
platforms. By visiting any of our pages or web sites that are contained on a social media platform or web
site, you are representing and warranting to us that you have reviewed the applicable privacy policy and
terms of use of such platform or web site and that you will abide by all such provisions contained therein.
Additionally, in the event that we offer a message board or any other interactive or social-type feature on
a web site administered directly by us, please be aware that these areas may allow you to publicly post,
and share with other users, certain messages, content, or other information (e.g., stories, pictures,
ingredients, tips, etc.). Although we may take certain precautions to protect those who use these areas of
one of our web sites, we encourage you to be wary of giving out any personal information in such public
forums. The information you post can be collected and used by people you don’t know. We cannot
guarantee the privacy and safety of these areas and are therefore not responsible for any information you
choose to post. Your use of these features is fully at your own risk.
Email Signups
E-mail: We appreciate your questions and comments about our Site and services and welcome your e-
mails and questions submitted to our Site. We will share your messages with those within our
organization who are most capable of addressing the issues contained in your message. We may archive
your message for a certain period of time or discard it, but your e-mail address and message will only be
used in accordance with this Privacy Policy.
Submitting your e-mail: Submitting your address anywhere on the Site may result in your e-mail
address being added to Betsy Henderson for Mayor e-mail list. You may unsubscribe to Betsy Henderson for Mayor e-mails at any time by opting out of e-mail subscriptions with the “unsubscribe”
link included in each e-mail. Your e-mail address will be removed from our marketing list. Please allow
us a reasonable period of time in order to satisfy your request, as some promotions may already be in
process.
Suggesting the Site to a Friend: If you elect to use any feature that includes suggesting a page to a friend
or to inform a friend about the Site or solicit donations or pledges or otherwise communicate, Betsy Henderson for Mayor may ask for your friend’s name and e-mail address. The Site may automatically
send the friend a one-time e-mail inviting them to visit the Sites or otherwise provide the information
requested by you. Betsy Henderson for Mayor will store and use this information in accordance with
this Privacy Policy. Your friend may contact Betsy Henderson for Mayor to request the removal of
this information from our databases.
Security
We employ and maintain technology and security measures designed to protect your personal
information. However, no data transmission over the Internet can be guaranteed as 100 percent secure. As
a result, while we strive to protect your information, we cannot ensure or warrant the security of any
information you transmit to us or receive from us.
Opt out
Overview: We may use non-personally identifiable information to provide more relevant advertising and
content. If you’d like to stop this Site from collecting certain types of information that provide more
tailored online ads and messages to you, please respond with “Stop”, “End”, “Unsubscribe” to any of the
ads you receive. If you elect to opt out of this type of advertising, we will place a cookie on your browser
computer to flag that we should not collect data to tailor advertising to your browser. If you delete your
cookies, install a new browser, or use a different computer, you may need to revisit this page to opt out.
You can also visit the Digital Advertising Alliance site, by clicking here www.aboutads.info/choices, to
opt out of interest-based advertising from other third parties using cookies.
Your California Privacy Rights
Under California Law, California residents have the right to request in writing from businesses with
whom they have an established business relationship, (a) a list of the categories of personal information,
such as name, e-mail and mailing address and the type of services provided to the customer, that a
business has disclosed to third parties (including affiliates that are separate legal entities) during the
immediately preceding calendar year for the third parties’ direct marketing purposes and (b) the names
and addresses of all such third parties. To request the above information, write to us at (with a reference
to California Disclosure Information): media@betsyhenderson.com
We will respond to such requests for information access within 30 days following receipt at the e-mail or
mailing address stated above. If we receive your request at a different e-mail or mailing address, we will
respond within a reasonable period of time, but not to exceed 150 days from the date received. Please note
that we are only required to respond to each customer once per calendar year.
Children
We strongly encourage parents and guardians to regularly monitor and supervise their children’s online
activities. We do not knowingly collect personal information from children under 13.
Donations
When you make a contribution to Betsy Henderson for Mayor, federal law requires us to obtain the
following information: name, mailing address, employer, occupation, and amount of contribution. Federal
law also requires us to report this information to the Federal Election Commission if an individual’s
contributions aggregate in excess of $200 in a single calendar year. Any credit card information provided
is only used to immediately process your donation. All contributions made to the Site are considered final
unless the donation is not in compliance with federal election law and/or Federal Election Commission
regulations. All purchases from the online store are considered contributions to Betsy Henderson for Mayor.
Special Statement for Job Applicants
Any personal information that you provide to us when applying for a career position with Betsy Henderson for Mayor will be used solely to consider and act upon your application. We may retain your
personal information for a period of time, but only for as long as necessary for such purposes or as
otherwise required by law. We may disclose your personal information to our agents for the purpose of
evaluating your qualifications for the particular position you applied for, for other available positions or
as otherwise required by law. We may also disclose your personal information to third parties hired by us
to collect, maintain, and analyze candidates for career positions or as otherwise required by law.
Visiting our Site from outside of the United States
If you are visiting our Site from outside of the United States of America, please be aware that your
information may be transferred to, stored or processed in the United States, where our servers are located
and our central database is operated. The data protection and other laws of the United States and other
countries might not be as comprehensive as those in your country, but please be assured that we take steps
to protect your privacy. By using our Site, you understand that your information may be transferred to our
facilities and those third parties with whom we share it as described in this Privacy Policy.
Contact Us
Please contact us if you have questions about our Privacy Policy at media@betsyhenderson.com.